Description

Attract and Engage Customers with Digital Marketing is the second of seven programs within the Google Digital Marketing & E-commerce Certificates. On this course you’ll apply utilizing search engine marketing (search engine optimisation), search engine advertising (SEM), and show promoting to draw and interact prospects on-line. You’ll discover the levels of the advertising funnel and learn to use digital advertising techniques to maneuver prospects by way of the levels. You’ll learn to improve the standard and amount of web site visitors by understanding search engine optimisation fundamentals like key phrase analysis, search engine algorithms, and hyperlink constructing. Additionally, you will find out about paid search and promoting, and discover techniques used to achieve visibility and attain potential prospects on search engine outcomes pages, or SERPs. By the tip of this course you’ll have the ability to apply digital advertising methods, greatest practices, and instruments to extend consciousness of a enterprise, perceive buyer wants, and interact folks’s pursuits with merchandise and providers.

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