Biotech and Specialty Pharma: Sales, Marketing, and Data

Supposed for IT professionals supporting gross sales and advertising and marketing in biotech or specialty care firms or enterprise models.  If you’re in gross sales, advertising and marketing, gross sales ops, advertising and marketing ops, or industrial excellence, you’ll be taught loads too.  I’ll present many examples of how specialty contrasts with main care.

On this course, study:

• Payers, Plans, and Formularies
• Affected person Hubs
• Specialty Distribution and information
• Specialty Pharmacy and information

Find out about trade EDI codecs used to speak gross sales, stock, returns/chargebacks.  Why is it essential to trace stock?  Is there an ordinary format?

Be taught concerning the choice course of for specialty pharmacies.  What sort of information Specialty Pharmacies can ship again to the producer: de-identified affected person demographics information, prescription, referrals, dosage, and so forth.  Which specialty pharmacy chains are the most important?  Do specialty pharmacies sub-specialize specifically therapeutic areas?

Be taught the several types of formulary tiers, and co-pay variations.  What are open and closed formularies?

Be taught concerning the function of the affected person hubs in elevating consciousness for illness states, the communities they construct, and how they might assist affected person discover methods to pay for his or her remedy.  What companies do affected person hubs present?  Why join affected person hubs?

What are affected person help packages?  What’s co-pay?

I hope that you’ll get pleasure from this course!