Content Creation & Content Writing for B2B Content Marketing

Description

ATTENTION business-to-business writers and entrepreneurs!

Do you wish to discover ways to develop world-class B2B content material from a former VP of Marketing with Fortune 100 expertise, a top-tier MBA, and college-level educating expertise?

Do you wish to take your content material writing and content material creation to the following stage? That is the course for you.

This course goes into the main points of B2B content material writing & content material creation utilizing case research and real-world examples. Utilizing examples as the muse, we’ll analyze the content material each strategically and tactically. Notice: that is NOT a course on search engine marketing. The content material we’re speaking about is beneficial for each outbound and inbound content material advertising and marketing.

I’ve been advertising and marketing for over eleven years for firms together with Sony PlayStation, a Google-backed startup, and numerous early-stage small companies. I even have an MBA from the #1-ranked enterprise college for advertising and marketing within the US and I taught college-level advertising and marketing.

By the tip of this course, you’ll be capable to create higher B2B content material and higher content material methods.

Among the key issues we’ll cowl

• Creating the RIGHT content material for every stage of the advertising and marketing funnel, utilizing particular examples

• B2B web site content material

• My #1 suggestion for B2B PR & occasion content material

• Patrons guides for bottom-of-funnel persuasion

• Webinars for the center of the content material advertising and marketing funnel

• Survey studies for the highest of the content material advertising and marketing funnel

• Unsolicited mail to drive gross sales conferences

• B2B promoting content material

• Persuasive case research

• & Extra!

This advertising and marketing content material creation course is for copywriters, content material writers, entrepreneurs, and B2B entrepreneurs. That is NOT for shopper/B2C advertising and marketing.

Let’s get began!

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