Description
The course is launched to assist folks perceive tips on how to assemble content material for on-line progress to construct on-line authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content material writers and content material advertising and marketing professionals.
The course content material is greater than 8 hours. The course is designed to assist small companies providing any product or providers construct on-line authority by means of good high quality content material.
You’ll be taught ideas of brand storytelling and copywriting by understanding tips on how to construct belief, enterprise leads and buyer loyalty
You’ll perceive the distinction between paid media, owned media, earned media and shared media. Methods to implement varied methods to draw leads. You’ll be capable to determine key parts in brand storytelling, the science behind it, emotional hooks, make clear your message and additionally the distinction between brand storytelling and content material advertising and marketing.
There are 6 modules within the course. These modules embrace Brand Storytelling Mannequin, Inbound and Content Advertising Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formulation and Content Writing Intensive.
Every module is designed and created based mostly on private expertise and suggestions from specialists within the business. The PESO mannequin is should for start-ups as a result of they may realise the significance of earned media and tips on how to generate concepts for the brand.
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