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Customer Research & Data-Driven Decision Making

Product Proprietor Academy II: studying about prospects, understanding statistics and making use of scientific strategies to testing


With the intention to survive out there today, it’s completely crucial to know who your prospects are, what are their wants, needs, targets and ache factors. Lacking a step in buyer analysis, interviewing the unsuitable individuals or misinterpreting the experiment outcomes can result in poor gross sales, dangerous opinions and even to the product failure. On the similar time, a holistic method primarily based on science and greatest practices will assist you to maximise worth delivered to the purchasers, and because of this deliver your small business to success.

That is the second course in “Product Proprietor Academy” collection. On this course we’re going to take a deep dive into the world of buyer analysis, statistics, consumer testing and data-driven resolution making. You don’t should have any prior information of the topic, as we are going to be taught all of the ideas from the fundamentals.

What’s going to you be taught

What’s going to you be taught

The course contains many actions utilizing Miro (a free on-line whiteboard software), information assessments and a number of sensible examples and items of recommendation on the best way to apply the brand new expertise and information to observe. There are additionally downloadable supplies and helpful hyperlinks that can assist you maximize your studying outcomes.

Who this course is for:

  • Product House owners, Product Managers and Enterprise House owners who need to higher perceive the purchasers and maximize the enterprise outcomes
  • Anybody who’s concerned in product growth and desires to raised perceive buyer analysis
  • Aspiring Product House owners and Agile Coaches who need to be taught in regards to the buyer analysis course of
  • Startup house owners who need to construct distinctive merchandise liked by prospects

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