Get 100%OFF Coupon For Customer Research & Data-Driven Decision Making Course


Course Description:

With a view to survive out there lately, it’s completely vital to grasp who your prospects are, what are their wants, needs, objectives and ache factors. Lacking a step in buyer analysis, interviewing the flawed individuals or misinterpreting the experiment outcomes can result in poor gross sales, dangerous evaluations and even to the product failure. On the identical time, a holistic method primarily based on science and greatest practices will assist you to maximise worth delivered to the shoppers, and in consequence carry your online business to success.

That is the second course in “Product Proprietor Academy” sequence. On this course we’re going to take a deep dive into the world of buyer analysis, statistics, person testing and data-driven choice making. You don’t should have any prior information of the topic, as we are going to be taught all of the ideas from the fundamentals.

What is going to you be taught

After finishing this course it is possible for you to to confidently plan and execute quantitative and qualitative buyer analysis, construct buyer personas, design buyer journey and product imaginative and prescient. Additionally, you will discover ways to confidently navigate the world of statistics, estimating means and proportions of the inhabitants, establishing confidence intervals and margin of error, defining null speculation and various speculation, calculating the rejection areas and standards for choice. On prime of that you’ll turn into conversant in numerous approaches to usability testing, discover ways to arrange an A/B check, the right way to design MVP and what’s the distinction between MVP and prototype.

The course consists of many actions utilizing Miro (a free on-line whiteboard device), information checks and lots of sensible examples and items of recommendation on the right way to apply the brand new abilities and information to observe. There are additionally downloadable supplies and helpful hyperlinks that can assist you maximize your studying outcomes.

Whom is that this course for

Whereas this course is designed with Product House owners in thoughts, it could undoubtedly be helpful for individuals concerned in services or products growth – startup and enterprise house owners, product staff members, product and venture managers and anybody else fascinated with buyer analysis and data-driven choice making.

That is an entry-level course, so we are going to begin from the very fundamentals and steadily construct up the information as we dive deeper into the matters.

About your teacher

I’m the founding father of Agile Apothecary. Having labored as Agile Coach and Product Proprietor in Rakuten, Certainly and McKinsey & Firm, I had the privilege of being a part of Agile transformation throughout a number of industries and geographies. Over greater than 10 years {of professional} profession, I’ve supported a whole bunch of groups, coached and educated hundreds of individuals. I’m particularly captivated with coaching Product House owners, as this position is vital for the success of the enterprise and is as difficult as it’s thrilling.

Don’t wait, join as we speak and let’s get began!

Who this course is for:

  • Product House owners, Product Managers and Enterprise House owners who wish to higher perceive the shoppers and maximize the enterprise outcomes
  • Anybody who’s concerned in product growth and needs to raised perceive buyer analysis
  • Aspiring Product House owners and Agile Coaches who wish to be taught in regards to the buyer analysis course of
  • Startup house owners who wish to construct distinctive merchandise liked by prospects



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