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Design-Led Strategy: Design thinking for business strategy and entrepreneurship


This course is for entrepreneurial managers who’re wanting for instruments and strategies to introduce thrilling, modern services or products to market shortly and knowledgeable by high-quality buyer insights. It’s relevant to a spread of organizations from small-medium sized enterprises by means of to corporates, and throughout a spread of commercial segments.

The issue this course helps handle is the fixed stress managers face to be modern and introduce novel merchandise and providers for their clients. Nevertheless, many inventive concepts get ‘caught’ within the boardroom or are topic to intra-organizational tensions or group assume. This course gives methodologies to interrupt by means of these challenges.

We construct on the broadly recognized idea of design thinking however replace it and apply it to advance business strategy and entrepreneurship. Over 5 weeks you’ll study what ‘design strategy’ is, the way it differs from conventional design thinking and business strategy, and how it may be used to enhance current services or products in your business, or introduce breakthrough concepts.

We can even present an unique, deep-dive into the sensible utility and impression of those methods in certainly one of Australia’s latest, most modern monetary establishments, UBank, and the worldwide re-insurance large, Swiss Re. By means of conversations with their Senior Govt Management Groups, together with UBank’s CEO, we’ll discover how they’ve embedded innovation by means of design thinking. By the tip of this course, you’ll have a set of instruments to tell product design and growth for your personal start-up, or to increase the product roadmap of a longtime group.

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