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Digital Marketing B2B: Ultimate B2B Digital Marketing Course

Requirements

  • Some expertise with B2B advertising and marketing or gross sales

Description

ATTENTION B2B MARKETERS: Study the methods and nitty-gritty tactical particulars of buying enterprise clients cheaply and shortly by means of digital advertising and marketing and fashionable social media advertising and marketing. Get executive-level coaching from a former VP of Marketing and school teacher with Fortune 100 expertise–at a fraction of the price of govt coaching programs!

That is the final course on B2B digital advertising and marketing & social media advertising and marketing. I used to be a world advertising and marketing supervisor for Sony and a Vice President of Marketing for a Google accelerator startup. For the previous 11 years I’ve labored with numerous early and mid-stage corporations with their digital B2B advertising and marketing. I additionally taught college-level digital advertising and marketing.


I studied B2B advertising and marketing on the #1 ranked advertising and marketing college within the US–the Kellogg College of Administration. That is the place the daddy of promoting himself, Philip Kotler, teaches.

The first advantage of this course is studying tips on how to purchase clients cost-effectively. However within the technique of educating you demand technology, you’re additionally going to be taught quite a bit about B2B advertising and marketing technique and high-level, long-term planning.

If you happen to really feel something is lacking, you’re welcome to jot down me!

Key digital advertising and marketing & social media subjects:

  1. Demand technology and lead technology planning throughout numerous outbound and inbound channels
  2. Primary and superior LinkedIn promoting with actual examples of campaigns I ran
    (in addition to different social media advertising and marketing channels together with Fb and Twitter)
  3. Chilly e mail writing and execution with actual examples of handbook and automatic campaigns
  4. B2B copywriting utilizing my SPF framework and psychological fundamentals
  5. Account primarily based advertising and marketing (ABM) with execution particulars
  6. B2B conversion price optimization (CRO)
  7. B2B content material creation utilizing actual examples and case research

This course is for anybody concerned in B2B advertising and marketing, together with freelancers, businesses, copywriters, entrepreneurs, and advertising and marketing managers and executives at corporations massive and small.

Let’s get began!

P.S., Whereas there’s a sturdy emphasis on LinkedIn on this course, I’ll speak about totally built-in campaigns that contain Fb, Twitter, and different channels. A totally-loaded B2B marketing campaign leverages the benefits of every social media advertising and marketing channel.

P.P.S., You’re welcome to ask me your hardest B2B digital advertising and marketing questions! I like a great problem.

Study from a grasp strategist and tactician with out paying hefty consulting charges.

Who this course is for:

  • Marketing Managers
  • B2B Managers
  • Entrepreneurs
  • Marketing Executives
  • Digital Entrepreneurs
  • Digital Companies
  • Marketing Consultants

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