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Digital Marketing Data: DMPs, Device Graphs, and Regulation


Knowledge is the brand new oil. Should you’ve heard this phrase, or one prefer it, then you definately’re in the proper place.

Knowledge is what powers the multi-billion greenback digital advertising trade. With out it, entrepreneurs and advertisers wouldn’t be capable to goal their clients, serve adverts and messages, and observe their marketing campaign efficiency. However it’s not as a easy as dropping a cookie on a browser.

Lately the digital advertising trade has seen regulation from each governments and non-public firms that’s altering the way in which knowledge is collected, saved, and used. The Basic Knowledge Safety Regulation (GDPR) within the E.U. was the primary main laws that re-shaped the trade. This was adopted by the California Shopper Safety Act (CCPA) in the USA, and each Apple and Google have launched modifications to how they share knowledge previously couple of years.

On this course we cowl precisely how knowledge is collected by entrepreneurs and advertisers, the businesses and instruments used to retailer it, and how main modifications have affected the trade.

Course Curriculum:

Part 1 – Introduction

  • Welcome to The Course

  • Digital Marketing Knowledge Agenda

Part 2 – DMPs (Knowledge Administration Platforms)

  • What’s a Knowledge Administration Platform (DMP)

  • Kinds of Knowledge that DMPs Acquire

  • How does a DMP acquire consumer knowledge

  • High DMPs

  • tips on how to choose the proper one

Part 3 – Walled Gardens

  • What’s a Walled Backyard and what knowledge have they got

  • What’s the enterprise case behind a Walled Backyard

Part 4 – Device/Identification Graphs

  • Why is a Device Graph vital

  • Distinction between Device Graph and Identification Graph

  • How do the Graphs work

Part 5 – Legal guidelines/Rules/Personally Identifiable Data (PII)

  • PII – Personally Identifiable Data and use circumstances

  • GDPR – Basic Knowledge Safety Regulation

  • CCPA – California Shopper Privateness Act

  • COPPA – Kids’s On-line Privateness Safety Act

  • Apple – App Monitoring Transparency

  • Google – Cookie Deprecation

  • Unified ID 2.0 and the Publish-Cookie world

Part 6 – Recap & What’s Subsequent

  • How the information panorama is altering

  • What’s the trade doing to get forward of modifications

  • Why must you as an advertiser care

  • Recap & Thank You!

Meet Your Teacher:

Ben Silverstein is a New York Metropolis based mostly, award profitable digital media skilled with over a 15 years of expertise working within the digital house. He is managed a whole lot of tens of millions of {dollars} for native, nationwide, and worldwide manufacturers together with Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Actual Price which gained a 2015 gold Effie within the Illness Consciousness and Training class.

Actual Pupil Opinions from different digital advertising programs:

5-Stars “Being an promoting company media planner and purchaser, having this fingers on info helps after we face a call to enter the digital promoting house. Your 101 and 201 was extraordinarily informative and really like your overviews in a really simplistic clarification. Thanks and sit up for your future programs.” – Diane Tody

5-Stars “The actual-world examples virtually makes it self-explanatory. Professionally performed and creator speaks with authority – i.e. he is aware of what he is speaking about and it reveals.” – AJ Du Toit

5-Stars “I am in promoting gross sales and have been searching for a clear simple approach to clarify and additionally take a look at my root data of the programmatic advert house. It was very useful and easy to know which is tough to do with this subject.” – Raul Bonilla



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