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Marketing Analytics: Forecasting Models with Excel


  • You have to a PC with any model of Excel put in in it
  • Primary understanding of Excel operations like opening, closing and saving a file


You’re searching for a whole course on understanding Forecasting fashions and forecasting analytics to drive enterprise choices involving manufacturing schedules, stock administration, manpower planning, demand forecasting, and plenty of different components of the enterprise., proper?

You’ve discovered the fitting Marketing Analytics: Forecasting Models with Excel! This course teaches you the whole lot you’ll want to find out about completely different forecasting fashions and implement these fashions for devising forecasting analytics in Excel utilizing superior excel software.

After finishing this course it is possible for you to to:

  • Implement forecasting analytics and forecasting fashions comparable to easy linear, easy a number of regression, Ratio to Shifting Common, Winter’s technique for exponential smoothing with development and seasonality, well-known Bass diffusion mannequin and plenty of extra.
  • Improve income/revenue of your agency by implementing correct forecasting analytics utilizing Excel solver Add-in
  • Confidently follow, talk about and perceive completely different Forecasting analytics methods and forecasting fashions utilized by organizations
  • Creating demand forecasting methods utilizing forecasting analytics methods and numerous forecasting fashions.

How this course will allow you to?

Verifiable Certificates of Completion is offered to all college students who undertake this Marketing Analytics: Forecasting Models with Excel course.

In case you are a enterprise supervisor or an government, or a scholar who desires to study and apply forecasting analytics and forecasting fashions in actual world issues of enterprise, this course will provide you with a stable base by educating you the most well-liked forecasting fashions and implement it for efficient demand forecasting and for devising forecasting analytics methods.

Why do you have to select this course?

We consider in educating by instance. This course isn’t any exception. Each Part’s main focus is to show you the ideas on forecasting analytics, demand forecasting, forecasting fashions via how-to examples. Every part has the next parts:

  • Theoretical ideas and use circumstances of various forecasting fashions and forecasting analytics methods
  • Step-by-step directions on implement forecasting fashions and forecasting analytics methods in excel for demand forecasting
  • Downloadable Excel file containing knowledge and options utilized in every lecture on forecasting fashions and forecasting analytics
  • Class notes and assignments to revise and follow the ideas on demand forecasting, forecasting fashions and forecasting analytics methods

The sensible lessons the place we create the mannequin for every of those methods is one thing which differentiates this course from every other course accessible on-line.

What makes us certified to show you?

The course is taught by Abhishek and Pukhraj. As managers in World Analytics Consulting agency, we’ve helped companies remedy their enterprise drawback utilizing Analytics and we’ve used our expertise to incorporate the sensible features of Marketing and knowledge analytics on this course

We’re additionally the creators of a few of the hottest on-line programs – with over 170,000 enrollments and 1000’s of 5-star opinions like these ones:

This is excellent, i really like the actual fact the all rationalization given could be understood by a layman – Joshua

Thanks Creator for this glorious course. You’re the greatest and this course is price any value. – Daisy

Our Promise

Instructing our college students is our job and we’re dedicated to it. When you have any questions concerning the course content material, follow sheet or something associated to any matter, you’ll be able to all the time submit a query within the course or ship us a direct message.

Obtain Observe recordsdata, take Quizzes, and full Assignments

With every lecture, there are class notes hooked up so that you can comply with alongside. It’s also possible to take quizzes to verify your understanding of ideas. Every part incorporates a follow task so that you can virtually implement your studying.

What is roofed on this course?

Understanding how future gross sales will change is likely one of the key info wanted by supervisor to take knowledge pushed choices. On this course, we’ll discover how one can use forecasting fashions to

  • See patterns in time sequence knowledge
  • Make forecasts primarily based on fashions

Let me offer you a short overview of the course

  • Part 1 – Introduction

On this part we’ll study concerning the course construction

  • Part 2 – Fundamentals of Forecasting

On this part, we’ll talk about concerning the fundamental of forecasting and we will even study the simplest option to create easy linear regression mannequin in Excel

  • Part 3 – Getting Knowledge Prepared for Regression Mannequin

On this part you’ll study what actions you’ll want to take a step-by-step to get the information after which put together it for the evaluation these steps are essential.

We begin with understanding the significance of enterprise data then we’ll see do knowledge exploration. We discover ways to do uni-variate evaluation and bi-variate evaluation then we cowl subjects like outlier therapy and lacking worth imputation.

  • Part 4 – Forecasting utilizing Regression Mannequin

This part begins with easy linear regression after which covers a number of linear regression.We have now lined the essential idea behind every idea with out getting too mathematical about it so that you just perceive the place the idea is coming from and the way it is vital. However even should you don’t perceive it, it is going to be okay so long as you discover ways to run and interpret the consequence as taught within the sensible lectures.

We additionally have a look at quantify fashions accuracy, what’s the which means of F statistic, how categorical variables within the impartial variables dataset are interpreted within the outcomes.

  • Part 5 – Dealing with Particular occasions like Vacation gross sales

On this part we’ll discover ways to incorporate results of Day of Week Impact, Month Impact or any particular occasion such Holidays, pay day and so forth.

  • Part 6 – Figuring out Seasonality & Pattern for Forecasting

On this part we’ll find out about tendencies and seasonality and use the Solver to develop an additive or multiplicative mannequin to estimate tendencies and seasonality. We will even discover ways to use transferring averages to get rid of seasonality to simply see tendencies in gross sales.

  • Part 7 – Dealing with Altering Pattern & Seasonality over time

On this part we’ll find out about Winter’s Methodology that adjustments development and seasonal index estimates throughout every interval has a greater likelihood of maintaining with adjustments than different strategies.

  • Part 8 – Forecasting fashions for New Merchandise

On this part we’ll study methods to forecast new product gross sales. It’s troublesome to forecast when we’ve little or no historic knowledge. The S curve can be utilized when we’ve little knowledge and the well-known bass diffusion mannequin can be utilized to foretell product gross sales even earlier than the product is launched available in the market.

A few of the examples on this course are from the ebook Marketing Analytics: Knowledge-Pushed Strategies with Microsoft Excel [WinstonWayne L.]. We recommend this ebook as studying materials for anybody aspiring to be a advertising and marketing analyst.

I’m fairly assured that the course will provide you with the required data and abilities associated to forecasting analytics, forecasting fashions and demand forecasting methods; to right away see sensible advantages in your work place.

Go forward and click on the enroll button, and I’ll see you in lesson 1 of this course on forecasting analytics and forecasting fashions!


Begin-Tech Academy

Who this course is for:

  • Anybody curious to grasp Forecasting Models from newbie to superior

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