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Marketing Analytics: Pricing Strategies and Price Analytics

Enhance Revenue by studying diff Pricing Strategies & Superior Pricing Fashions in Excel. Full Pricing Analytics in Excel

What you’ll be taught

  • Discover ways to get income/revenue optimized value level in case of Bundling, Amount low cost, Two-Half Tariff, Price Skimming and Income Administration)
  • Discover ways to match the 2 most often used demand curves (linear and energy) to a specific advertising and marketing scenario
  • Be taught why cable corporations bundle landlines, cellular phone service, TV service, and Web service (Bundling)
  • Be taught why corporations give Amount low cost and how they determine the discounted amount (Amount reductions)
  • Be taught why your golf membership expenses membership price together with per spherical price (Two-Half Tariff)
  • Be taught why do costs of excessive tech merchandise often drop over time (Price Skimming)
  • Be taught why airways overbook their aitplane (Income Administration)
  • Stable understanding of fundamental Marketing and pricing ideas
  • Develop into proficient in utilizing highly effective instruments resembling excel solver, excel purpose search & trendlines to unravel value optimization issues for max income/revenue


  • You will want a PC with any model of Excel put in in it
  • Primary understanding of Excel operations like opening, closing and saving a file


You’re on the lookout for a whole course on pricing methods and pricing analytics that maximize your agency income/revenue, proper?

You’ve discovered the fitting Marketing Analytics: Pricing Strategies course! This course teaches you every little thing you could find out about totally different pricing methods and find out how to implement it utilizing revenue maximizing value factors.

After finishing this course it is possible for you to to:

  • Implement pricing methods resembling easy linear pricing, value bundling, giving amount low cost, value skimming, making use of two half tariffs and many extra.
  • Enhance income/revenue of your agency by implementing income / revenue maximizing value level and accordingly deciding good pricing methods utilizing Excel solver Add-in
  • Confidently observe, talk about and perceive totally different Pricing methods utilized by organizations

How this course will assist you to?

A Verifiable Certificates of Completion is offered to all college students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

In case you are a enterprise supervisor or an government, or a pupil who desires to be taught and apply Pricing methods in actual world issues of enterprise, this course gives you a stable base for that by instructing you the most well-liked pricing methods and find out how to implement it.

Why do you have to select this course?

We imagine in instructing by instance. This course is not any exception. Each Sections main focus is to show you the ideas via how-to examples. After taking this course you should have a good concept on pricing methods and value analytics. Every part has the next parts:

  • Theoretical ideas and use instances of every Pricing technique
  • Step-by-step directions on find out how to arrive at income/revenue maximizing value factors in excel
  • Downloadable Excel file containing information and options utilized in every lecture
  • Class notes and assignments to revise and observe the ideas

The sensible courses the place we create the mannequin for every of those methods is one thing which differentiates this course from every other course obtainable on-line.

What makes us certified to show you?

The course is taught by Abhishek and Pukhraj. As managers in World Analytics Consulting agency, we’ve helped companies clear up their enterprise downside utilizing Analytics and we’ve used our expertise to incorporate the sensible features of Marketing and information analytics on this course

We’re additionally the creators of a few of the hottest on-line programs – with over 170,000 enrollments and 1000’s of 5-star evaluations like these ones:

This is excellent, i really like the actual fact the all rationalization given could be understood by a layman – Joshua

Thanks Writer for this excellent course. You’re the finest and this course is value any value. – Daisy

Our Promise

Instructing our college students is our job and we’re dedicated to it. If in case you have any questions concerning the course content material, observe sheet or something associated to any matter, you’ll be able to at all times publish a query within the course or ship us a direct message.

Obtain Observe recordsdata, take Quizzes, and full Assignments

With every lecture, there are class notes on numerous pricing methods and value analytics hooked up so that you can comply with alongside. You can too take quizzes to examine your understanding of ideas on pricing methods. Every part comprises a observe task so that you can virtually implement your studying on pricing methods, advertising and marketing analytics.

What is roofed on this course?

Understanding how pricing impacts income and profitability is among the most vital points confronted by managers. On this course, we are going to discover how one can use analytics to find out the pricing technique for use, that helps obtain the targets of the corporate.

Let me offer you a quick overview of the course

  • Part 1 – Introduction

On this part we are going to be taught concerning the course construction and the steps concerned in devising a pricing methods and advertising and marketing analytics.

  • Part 2 – Step 1: Setting a Pricing Goal

On this part, we are going to talk about about totally different pricing targets {that a} agency.

  • Part 3 – Step 2: Estimating Demand

On this part we are going to be taught several types of Demand Curve We can even learn to rapidly estimate demand curves utilizing Excel

  • Part 4 – Step 3: Estimating Prices

Price curves performs an vital position in revenue maximizing issues and figuring out pricing methods. On this part, we are going to learn to estimate value capabilities. we can even be taught the impact of complimentary items on pricing methods and advertising and marketing analytics.

  • Part 5 – Step 4: Analyzing opponents

In This part we are going to study analyzing opponents pricing technique and its impact on our pricing technique and advertising and marketing analytics.

  • Part 6 – Step 5: Evaluating Pricing Strategies

As soon as we’ve demand and value we will estimate income and revenue at totally different value factors and utilizing totally different pricing methods. Within the part, we will likely be discussing a whole lot of pricing methods resembling easy linear pricing, value bundling, giving amount low cost, value skimming, making use of two half tariffs and many extra. All these are pricing methods which corporations are literally utilizing. We’ll see what’s the thought and analytics that goes behind the choice of selecting a specific pricing technique.

Among the examples on this course are from the guide Marketing Analytics: Information-Pushed Methods with Microsoft Excel [Winston, Wayne L.]. We advise this guide as studying materials for anybody aspiring to be a advertising and marketing analyst. That is additionally a useful useful resource for understanding pricing methods and value analytics.

I’m fairly assured that the course gives you the mandatory information and abilities associated to pricing methods, pricing and advertising and marketing analytics; to right away see sensible advantages in your work place.

Go forward and click on the enroll button, and I’ll see you in lesson 1 of this pricing technique course


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