Retail analytics using MS Excel – Masking Forecasting, Market Basket, RFM, Buyer Valuation & Value Bundling

Description

You’re in search of a whole course on understanding Marketing Analytics and Retail Business Management to drive enterprise selections involving manufacturing schedules, stock administration, promotional mail optimization, retailer layouting, estimating proper bundle worth, buyer valuation and plenty of different components of the enterprise., proper?

You’ve discovered the best Marketing Analytics & Retail Business Management course! This course teaches you all the pieces it’s good to find out about totally different forecasting fashions, Market Basket evaluation, conducting market analysis, advertising and marketing analytics, RFM (recency, frequency, financial) evaluation, Buyer Valuation strategies & Value Bundling evaluation and implement these fashions in Excel using superior excel instrument.

After finishing this course it is possible for you to to:

After finishing this course it is possible for you to to:

A Verifiable Certificates of Completion is introduced to all college students who undertake this Marketing Analytics & Retail Business Management course.

Who this course is for:

  • Implement forecasting fashions resembling easy linear, easy a number of regression, Additive and multiplicative development and seasonality mannequin and plenty of extra, required for devising advertising and marketing analytics methods successfully.
  • Carry out advertising and marketing analytics and market basket evaluation and calculate raise to derive a retailer structure that maximizes gross sales from complementary merchandise.
  • Do RFM (Recency, frequency, and financial worth) evaluation that can assist you maximize revenue from promotional mail campaigns.
  • Enhance income/revenue of your agency by implementing income / revenue maximizing bundle worth level using advertising and marketing analytics instrument like Excel solver Add-in
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