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MBA Course: Marketing and Business Strategy


MBA Marketing technique course designed by an MBA graduate from the syllabus of high Universities on the earth

This course may be very useful for all those that are both getting ready for GMAT or planning on doing an MBA. It’s divided into 4 totally different sections like Marketing Fundamentals OverviewMarketing insights and evaluationBranding and communication, and Business Strategy and will cowl all of the essential subjects of  Marketing in MBA. The final part of the module will additional aid you in understanding varied methods utilized by corporations

Part 1 Marketing Overview

  • What’s advertising and marketing?
  • Demand needs and wants & Maslow’s hierarchy of wants
  • How cash flows within the Trendy Financial system
  • STP (Segmentation concentrating on and positioning)
  • Marketing Combine i. e 4P’s (Product, Worth, Place, Promotions) and 7P’s of Marketing.
  • SWOT evaluation

Part 2 Marketing insights and evaluation

a) Analyzing Shopper

  • Era traits
  • The adoption curve for any services or products
  • How Buyer Insights helps in segmenting and concentrating onb ) Business evaluation
  • Product and market segmentation
  • Communication channels
  • Marketing funnels
  • Unit economics

Module 5 Startup Business Progress Metrics

  1. Startup Progress Metrics Intro
  2. Buyer Acquisition Price (CAC) in Startup
  3. Buyer Lifetime Worth (CLTV) in Startup
  4. Month-to-month Reoccurring Income (MRR) in Startup
  5. Unit Economics in Startup
  6. Contribution Margin in Startup
  7. Retention Charge and Cohorts in Startup
  8. Churn Charge in Startup
  9. Market Dimension for Startup

d) Marketing Data System

  • Varieties of information
  • Advice engine
  • What’s a Marketing Intelligence system
  • Varieties of information utilized in MIS
  • Knowledge-driven suggestion engine
  • How does a suggestion engine work?

3. Marketing communication and branding

  • What’s branding and the benefits of branding?
  • Varieties of branding?
  • Tesla model positioning and Product differentiation utilizing POP and POD (perceptual map)
  • Emotional branding and Model mantra(Talk simplify and encourage)
  • Model fairness (Notion, desire, and conduct)
  • BAV mannequin and model resonance mannequin
  • Model revitalization
  • Line extension product extension and class extension
  • Model dilution
  • Service advertising and marketing  Service advertising and marketing triangle

4. Business Strategy (Gross sales and Growth)

  • What’s a enterprise technique  Why do we want it
  • Market construction(chief, challenger, follower, and nickers technique )
  • Porter 5 aggressive forces (Aggressive rivalry, Menace of recent entrance, Energy of suppliers, Energy of shoppers, Menace of substitute merchandise)
  • Marketing competitors and Defensive advertising and marketing (preemptive, counteroffensive, flank, contraction, cellular assault)
  • Follower technique ( product imitation, aware parallelism cloner, imitator, and adapter)
  • Samsung Horizontal and vertical enlargement to realize financial system of scope and financial system of scale.
  • Amazon killing competitors technique utilizing diversification
  • Apple ecosystem technique
  • Product life cycle
  • Increasing the market share pie utilizing the Ansoff matrix
  • Worth reduce technique (low-quality lure, fragile market share lure, shallow pockets lure, value battle lure)

Who this course is for:

  • Business graduate from school.
  • Budding Entrepreneur and startup founders
  • Engineer curious to be taught some MBA ideas
  • Product Managers
  • Founders and CEO
  • Monetary analyst

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