Welcome to course: Omnichannel Sales & Service Management with AI & Chat Bots

You’ll find out about: Fb, Instagram, Whatsapp, Telegram, Apple, Wechat, Internet, Bots and Chats Utilization at Sales, Service, Digital Advertising and marketing

Course supplied by: The Retail Banking Faculty, Lisbon, world banking, fintech and enterprise college.

Course Teacher: SLAVA POPKOV, Skilled Entrepreneur, CEO & Co-founder of Brandy. im
Fashionable buyer communications knowledgeable.

After ending of a course you’re going to get: Double Diploma (UDEMY & RBS), Entry to Interactive session and chat with Teacher and different college students, capacity to contemplate your actual enterprise and work questions and circumstances.

Course Plan:

1. In regards to the coursre, subject and creator

2. From calls to texting. Why digital channels grow to be very important for actually any b2c enterprise?

3. Introduction to the world of chatbots

4. AI chatbots: what they’ll and might’t do

5. Finest practices: contact middle

6. Finest practices: advertisements, gross sales, loyalty and extra

7. The preferred apps pt1: whatsapp, fb, instagram

8. The preferred apps pt2: telegram, apple messages, wechat

9. Livechat: messaging on an organization’s web site

10. An Best buyer journey framework

11. Interactive Session and Half

Course Writer:


Entrepreneur, CEO & Co-founder of Brandy. im
Fashionable buyer communications knowledgeable


• Grasp of Utilized Arithmetic and pc science, The Saint-Petersburg State College


• Serial entrepreneur with 12 years varied enterprise expertise: founding father of a number of firms: from native manufacture to b2b-SaaS startup

• Founding father of Brandy. im – official message service supplier of Apple Messages for enterprise

• Expertise of tasks with world worldwide firms and banks

• A number of Startup award winner

Course Full Description and Welcome Letter:

Hiya everybody and welcome to the online-course created for any present or potential company managers from junior to government degree, that can make you stand out from the others.

This course would possibly grow to be your first step to accumulate ability set, knowledges and possibly even an entire new career, that’s showing proper now. Studying it in the present day, offers you benefits tomorrow!

I’m speaking about digital transformation. By way of buyer communications in mainly any meduim or huge enterprises. And for small companies, essentially the most succesfull ones, they’re already doing it in a contemporary method from the primary day.

This transformation – it’s a shifting away from outdated method of communications, like cellphone calls, electronic mail, and even fax – to new method – whatsapp, fb messenger, instagram direct messages, telegram – any messaging apps that individuals are utilizing of their on a regular basis life. And now they’re beginning to usу it to speak to companies. To talk with a web based retailer, with a financial institution, medical clinic – with any group on the market.

And right here lies the chance!

All of those firms want workers or contractors who perceive tips on how to make this shift, this transition. New channels on the one hand convey plenty of new prospects, resembling chatbots and synthetic intelligence, and however, require a rebuilding of present enterprise workflows.

For instance agent’s KPI in a contact centre based mostly on whatsapp, could be very completely different from a voice-based CC. And any person must know tips on how to deal with it.

However the contact middle just isn’t the one place the place apps like whatsapp are taking on. It impacts just about each buyer associated departpent: gross sales, advertising and marketing and loyalty, assist, buyer expertise, automation and on-line companies.

So, Whether or not you intend to tie your profession or enterprise completely to this feild, this data will make it easier to obtain your skilled objectives in a wide range of methods. As a result of communication – is the important a part of enterprise.

I began this journey seven years in the past, when it was hardly even existed. Since then, I’ve labored with a number of the world’s largest purchasers, resembling Societe Generale, British american tobacco and others. Now I’m a founding father of a startup known as brandy. im

I invite you to my course the place you’ll study the fundamentals about communications of the longer term. Welcome!

Earlier than we begin I need to give a fast intro of myself and in addition let’s have a look on the course plan.

So with out additional ado, here’s what we’ll talk about

The course consists of two components:

In a primary one, the whole lot down lesson 4, we’re speaking about the important thing advantages for enterprise on the whole.

After which studying the fundamentals of chatbots and AI.

The second half is turning into extra particular.

We are going to see how precisely it implies to completely different departments. Talk about enterprise software of specific messaging channels.

And with all of that we’re on the point of meet the principle framework –

of ideally suited buyer journey in trendy channels. Which shall be great tool to any of your additional tasks.

And briefly about me.

You possibly can name me Slava. For a final 7 years I’ve been operating chat platform startup. For these years we made plenty of stuff, labored with some worldwide purchasers.

Now we have grow to be official supplier of apple messages for enterprise. Undecided if that is my most vital achievement, however personally, essentially the most nice one. An opportunity to work immediately with apple staff is basically cool

and I’ve been honoured to grow to be one of many enterprise specialists on the Retail banking college, the place we’re proper now.

Be at liberty to attach or ask me something on linkedin.

And, let’s bounce in!

So I hope this on-line course shall be an excellent begin on mastering this new world of digital communications and happier clients

Linked matters:

  • Enterprise Fundamentals

  • Advertising and marketing & Enterprise Technique

  • On-line and Digital Enterprise

  • Digital transformations / Technique

  • Product Management

  • Steady Course of Enchancment

  • Enterprise and Entrepreneurship Fundamentals

  • Digital Advertising and marketing

  • Sales Expertise

  • B2B Sales

  • B2C Sales

  • Buyer Relationship Management



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