Postgraduate Diploma: CRM Platform Expert
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Course Description:
Postgraduate Diploma: CRM Platform Expert (Gross sales, Service, Advertising and Enterprise Administration with CRM Platforms)
Welcome to course: Enterprise Rules of Buyer Relationship Administration, Multichannel Gross sales, Service, Advertising and Enterprise Administration with oCRM (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce) and aCRM instruments (SAS MA, Microsoft Azure, AWS).
Brief Description: Course might be fascinating to anyone who wish to know enterprise circumstances and enterprise surroundings of utilization of a+о CRM programs. We are going to contemplate completely different enterprise matters, sensible examples and circumstances and likewise will speak about enterprise associated questions of implementation.
Thought of Enterprise Areas:
- Gross sales Administration
- Service and claims Administration
- Cross-sale and up-sale
- Digital Channels constructing
- Examples from Client Lending, Mortgage and different produc-lines of Retail Enterprise
Thought of kinds of programs:
- Operational CRM
- Analytical CRM
- Companions CRM
Course Content material:
- Introduction to CRM methodology and software program space
- CRM utilization at gross sales channels administration (branchs community, contact heart, POS)
- CRM at constructing of companions and agent channels
- CRM as a fondation for constructing of distant and digital channels
- Gross sales and repair administration methodology
- Introduction to Analytical CRM (aCRM)
- Enterprise Circumstances of ACRM utilization
- aCRM Implementation
- CRM at Advertising and digital acquisition
- Implementation technique
Course Full Description:
Introduction to the world of 360 diploma overview of a enterprise:
• Total details about CRM and oCRM programs utilization circumstances and implementation
• Sensible circumstances at gross sales, service, advertising and marketing and enterprise administration
• Utilization of CRM as a platform for digital channels constructing
• Examples from main worldwide banks
• Course for enterprise consultants and tech consultants, who wish to perceive enterprise surroundings.
Introduction to CRM implementation:
• Key focuses of CRM launching
• Key areas of utilization
• Enterprise rules and particulars
• Examples from retail banking, shopper lending and mortgage enterprise
Course Creator:
IGOR DMITRIEV
Professor of The Retail Banking College
Digital Enterprise and Retail Banking Expert
Training:
• MBA, The Boston College, USA
• Grasp of Science at Engineering (Technical) Administration, The State College of New York at Buffalo, USA
• Grasp of Science at Informatics and Economics, The Saint- Petersburg State College of Finance and Economics, Russia
• Six Sigma Black Belt
Expertise:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Skilled Supervisor (>10 years) with profitable observe of information at private and company entrepreneurship.
• Greater than 10 years at worldwide banking teams such us Societe Generale, Raiffeisenbank.
• Expertise at roles: CEO, Head of Enterprise, Chief Digital & Advertising Officer, Head of Digital Transformation and Channels, Head of Merchandise and Advertising.
Linked matters:
Enterprise and Entrepreneurship Fundamentals
Digital Advertising
Mission Administration
Finance Fundamentals
Advertising Technique
On-line and Digital Enterprise
Management
Gross sales Abilities
Microsoft Dynamics 365
B2B Gross sales
CRM
Buyer Relationship Administration
Oracle Siebel CRM
Salesforce
Who this course is for:
- Course might be fascinating to anyone who wish to know enterprise circumstances and enterprise surroundings of utilization of a+о CRM programs. We are going to contemplate completely different enterprise matters, sensible examples and circumstances and likewise will speak about enterprise associated questions of implementation.
