Description
Be taught sensible public relartions (PR) for startups on this new course from famend teacher Dekker Fraser.
Key Public Relations Learnings:
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Dekker’s “3S Components” for Startup PR: Soliciting, Storytelling & Scaling
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get numerous media consideration and virality with minimal funds
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Getting awards to drive gross sales
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Inventive approaches for PR virality
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leverage the benefits startups have over giant corporations to garner consideration
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Actual case research and tutorials that exhibit my success with public relations
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Development hacks similar to promoting and unsolicited mail pitches to journalists
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Powering SEO (search engine marketing) with public relations
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Piggybacking off greater manufacturers
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Podcast advertising
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Influencer advertising
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Constructing and automating media outreach lists
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Researching media shops and journalists
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Utilizing the most recent instruments similar to Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximise PR
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Writing a press launch
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Leveraging tales for most attain
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The forms of tales and story angles to write down
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interview
Dekker was the top of promoting for a Google accelerator startup the place he progress hacking utilizing trendy public relations techniques. He additionally labored with a number of the high public relations managers on the earth at corporations similar to Sony PlayStation. He labored at a Google Ventures backed startup in Silicon Valley and has consulted with numerous startups at numerous levels of progress.
Dekker acquired his MBA from the #1 ranked enterprise college for advertising, Philip Kotler’s Kellogg College of Administration. He additionally studied at Northwestern’s Medill College of Journalism and acquired management coaching from Columbia Enterprise College.
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