Based mostly on over 40 years’ expertise in firms like Unilever and Johnson & Johnson
Description
Need to study Marketing Management significantly better than simply studying Kotler? Need to actually do nicely in your advertising and marketing exams and interviews?
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I additionally began my advertising and marketing journey in life by studying Kotler’s Marketing Management after I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I will need to have referred it over 100 instances since then. One in all gaps which exists even at the moment is that there isn’t a approach to know whether or not you may have solved the circumstances proper or given the proper reply to the questions he has requested on the finish of every chapter.
I additionally began my advertising and marketing journey in life by studying Kotler’s Marketing Management after I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I will need to have referred it over 100 instances since then. One in all gaps which exists even at the moment is that there isn’t a approach to know whether or not you may have solved the circumstances proper or given the proper reply to the questions he has requested on the finish of every chapter.
You may as well use it as doc to recap ideas of any of the chapter each time wanted.