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Sports Marketing


At present, there’s demand for individuals expert in Sports Marketing. Organizations need your experience to energy and develop buyer bases and groups need to enlarge their fan base, entice new sponsors to their sport, construct robust packages with current sponsors, and run their fan conventions and different occasions. As well as, a variety of firms acknowledge the worth sports activities relationships have in positioning and constructing their manufacturers. On this Sports Marketing MOOC, you’ll be taught:

— Ticket pricing methods
— How a disaster may occur in sport
— How all varieties of firms are utilizing sports activities to boost and place their manufacturers
— promote and market a sporting occasion
— develop sponsorships
— use social media to develop your staff’s follower base and promote your sporting occasions, conferences and conventions

The Sports Marketing MOOC was created by Professor Sweet Lee of Northwestern’s Medill College of Journalism and Built-in Marketing Communications. She is joined by specialists within the many specialty matters essential to Sports Marketing.



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