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The Strategy of Content Marketing

Description

This course is a partnership between the main content material advertising and marketing authority, Copyblogger, and UC Davis Persevering with and Skilled Training. On this course, you’ll be taught the core methods content material entrepreneurs use to amass and retain prospects profitably. Particularly, you’ll learn to develop, arrange and implement a content material advertising and marketing technique, analyze and measure the effectiveness of content material advertising and marketing, write compelling copy, use a strategic framework when writing, and construct your skilled model and authority by way of content material advertising and marketing. Additionally, you will learn to put the concepts introduced to you into motion and construct your personal private model by way of content material advertising and marketing.


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