That is the final word course on business-to-business social media advertising. I’ve been doing B2B advertising on platforms like LinkedIn and Fb for over a decade. I used to be a Vice President of Marketing for a Google accelerator startup, and I used to be a International Marketing Supervisor for Sony. I additionally held quite a few positions serving to small startups with their social media advertising.
I taught college-level digital advertising, and I studied digital advertising and B2B advertising on the Kellogg College of Administration, the #1-ranked enterprise college for advertising. That is additionally the place Philip Kotler teaches.
The first focus of this course is purchase clients or purchasers shortly and cost-effectively utilizing social media promoting. Nonetheless, I’m additionally going to elucidate longer-term methods for B2B model constructing and utilizing social media KPIs to drive this.
This course will evolve over time, however the important thing parts proper now are:
LinkedIn lead era and buyer acquisition
Superior LinkedIn promoting strategies
Fb for cost-effective B2B advertising
A bit about Twitter advertisements and utilizing Instagram throughout the Fb promoting platform
Heaps and plenty of actual examples of initiatives I personally labored on…and case research that I pulled from different sources together with Fb itself
This course is for anybody concerned in B2B social media, together with advertising managers and consultants.
Let’s get began!